One Size Doesn’t Fit All in Marketing During a Recession
One Size Doesn’t Fit All in Marketing During a Recession
Excellent article provides insights on how to market to consumers during a recession. The result is a consumer typology that yields insight into the purchasing dynamics of different consumer types and opportunities for marketing to them. Insights here have potential applications for publishers, new product development, and marketing.
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November 23rd, 2009 at 2:27 pm
The toughest thing about success is that you’ve got to keep on being a success. Talent is only a starting point in this business. You’ve got to keep on working that talent. Someday I’ll reach for it and it won’t be there.