Using Menu Psychology to Entice Diners

New York Times

Editing Comes to Restaurant Menus—Who Knew? Restaurants around the country are feverishly revising their menus. Pounded by the recession, they are hoping that some magic combination of prices, adjectives, fonts, type sizes, ink colors and placement on the page can coax diners into spending a little more money. You editors out there will be amazed! —Linda Taylor