News Bits for Publishers

Industry News
Summer Event Round-Up
Publishing Trends (8/29)
In their September newsletter Publishing Trends gives a summary of this summer’s significant publishing news events, from a NYC perspective.

Branding
More Than Book Covers, Logos and Slogans
Publishing Trends (8/29)
Informative, concise article demonstrating the critical importance of brand alignment, what internal branding really is, and its implications.

Social Networking
What People Are Reading
GoodReads.com (8/29)
GoodReads provides social networking opportunities for readers to share what they’re reading and their thoughts. In his blog Tim O’Reilly expresses the belief that GoodReads is “the pinnacle of private social networking.” Could be relevant to new product developers and acquisition editors.

Marketing Research
Reader Relationship Management
Advertising Age (8/25)
Acquisition editors make choices in part based on knowledge of their readership. How deep and accurate is that knowledge?  Readership knowledge directly shapes editor’s decisions that, in turn, shape purchasing and publishing decisions, market success, and ROI. This article, though focused on CRM practices in non-publishing companies, could have crossover applications for Christian publishers. Of interest to strategic planners and publishing marketers interested in relational-marketing strategies.

Ideation
25 Ways to Capture Ideas
LifeDev (8/2008)
Ideas on different options to capture those precious brainstorming or inspired insights.

Editor, Christopher Ribaudo, Chief Brand & Marketing Strategist

Livingstone. Ideas to Marketplace.