August 1, 2008

Sony Adopts e-Book Standard
Publishers Weekly (7/24)
Sony adopted The International Digital Publishing Forum’s e-book standard for their reader. Interestingly, as Jim Milliot points out, Amazon has yet to do so.

Culture
Changing American Reading Patterns
New York Times  (7/27)
Article concerned with the sociology and generational aspects of reading in America today.  Print, web, new media–all involve reading. Story may contain relevant insights for publishers’ new product development and distribution planning.

Online
Generational Activity Differences Online
Social Media Optimization (6/08)
Story on a Deloitte & Touche study regarding generational differences in using blogs and other online activities. The segmentation yields interesting insights for digital strategic planning.

New Media
Text Messaging Still Growing Strong
Wireless Developer Network (7/30)
Another article on why publishers might consider making SMS marketing a part of their promotional and content distribution strategy.

Livingstone.com Ideas to Marketplace.

Editor: Christopher Ribaudo, Chief Brand & Marketing Strategist