New Digital News Digest for Christian Publishers

CAROL STREAM, IL – August 1, 2008 – Livingstone published the first edition of Market Brief today for Christian publishing editors, brand and marketing professionals. Market Brief will appear on Fridays and will contain five to ten story headlines, short comments and links to stories of the past week deemed most relevant from Livingstone’s editorial and philosophical perspective.

“The intent is to help Christian publishers grow their business,” said Christopher Ribaudo, Chief Brand and Marketing Strategist of Livingstone and Market Brief’s Chief Editor. “Although Market Brief is small in size, our hope is that reader’s will come to believe its value is big. There’s so much information vying for decision-maker’s attention. We hope readers discover Market Brief helps them slice through the weekly information glut to focus on a few news stories that might potentially be transformational for their business.”

Livingstone’s plan is to publish Market Brief every two weeks and then move to weekly editions. It will be available in opt-in email and RSS feed formats to help realize Livingstone’s Web 2.0 strategy for the company.

About Livingstone
Livingstone is an ideahouse for religious publishers world wide located in Carol Stream, Illinois. It helps publishers grow their business by providing a range of professional services, from ideas to marketplace. Livingstone celebrates its 20th anniversary in September 2008.

Livingstone Repositioned as an Idea House for Publishers

CAROL STREAM, IL – July 11, 2008 – Livingstone formally unveiled a new brand identity today that represents a major milestone in the company’s 20-year history and signifies the company’s refocusing to an idea house for religious publishers.

The new brand identity involves both internal and external changes to Livingstone.

Internal changes include a new strategic business plan, staff changes, enhanced product development and ideation strategy, increased client care, refinement of proposal development and re-design of creative production processes. Internal changes also include extending its service line with new ideation, branding, digital and marketing communication practices for publishers.

External changes involve the development and launch of Livingstone’s new logo and website at livingstonecorp.com. It also includes a new tagline: “Ideas to Marketplace™.” This tagline is Livingstone’s unique brand promise and is designed to express what drives Livingstone as a company, and what Livingstone makes possible for publishers.

“’Ideas to Marketplace’ is a fresh and up-to-date expression of Livingstone’s spirit and what we do,” says Christopher Ribaudo, Chief Brand and Marketing Strategist. “The emphasis signaled by the new brand identity represents a fuller, more complete expression of Livingstone’s essence, capabilities and story.”

Livingstone CEO, Bruce Barton, notes “Love for the Gospel, creativity and big ideas have always been central to Livingstone’s mission and vision.”  Co-Founder, Dave Veerman, says “We’re proud of our history of serving Christian publishers providing editorial, design, typesetting and project management. Now we are taking it to the next level.”

About Livingstone
Livingstone is an idea house providing print, web and new media solutions for publishers worldwide. Livingstone marks its 20th anniversary September 2008. To learn more about Livingstone, go to livingstonecorp.com.

CAROL STREAM, IL—June 17, 2008—Livingstone hired Christopher Ribaudo as its Chief Brand and Marketing Strategist. He is responsible for expanding Livingstone’s current portfolio of book production services to include new branding, integrated marketing communications and digital services for publishers. Ribaudo is also the chief architect for the re-branding of Livingstone.

“We are very grateful to have Christopher on our management team. His knowledge and experience will help improve our service to publishers, as well as redesign and position our company to face emerging challenges and opportunities in the future market environment,” said Bruce Barton, CEO of Livingstone.

Chief Creative Officer, Dave Veerman, noted, “Christopher brings a unique blend of marketing experience, creativity, and theological training to this position. He will certainly broaden and deepen our capabilities and resources as we continue to work in partnership with publishers, ministries, and others.”

Ribaudo has worked in consumer, technology, and non-profit environments. He was the brand and marketing communications strategist for such brands as Aloha Nui Bodyworks, TechXpress, People’s Self-Help Housing Corporation, and others. Additionally, he helped lead marketing and sales initiatives with The Grid, OneMain.com and Earthlink.

Ribaudo combines brand and marketing communication expertise and consulting experience with years of pastoral experience and theological education. He is an ordained minister of the Presbyterian Church in America and holds a Master of Divinity degree from Westminster Theological Seminary in Philadelphia.

“It is exciting to be associated with such a respected company as Livingstone,” said Christopher Ribaudo. “With winds of change blowing through Christian publishing and larger publishing industry as a whole, it’s great being part of a team like Livingstone where there has been such a strong tradition of providing premium solutions for publishers’ needs. I look forward to continuing the tradition as we help publishers navigate the new media-oriented digital environment of publishing.”

About Livingstone
Livingstone specializes in book and Bible production, branding, digital and integrated marketing communication solutions for publisher’s print, Web, and new media needs. A recognized industry leader, Livingstone marks its 20th anniversary in September 2008. Livingstone’s new Web site will be launched in early July 2008.

Livingstone is an international idea house providing book and Bible production, branding, digital, media content and integrated marketing communications solutions for publishers across print, web and new media platforms. Livingstone marks its 20th anniversary in September 2008. Its new Web site will be launched in early July 2008.