When thinking about what proposals to select, what new products to develop, or what communications narrative to adopt, how well you differentiate between the good and best ideas directly effects your bottom line.

IdeaLab was created to help you make these important decisions.

Through our marketing research and dynamic, interactive IdeaLab process, we explore new ideas and opportunities together–yours or ours–and discover the answers that make sense for you.

BENEFITS

Collaborative––We work with you and your team in a systematic, fun, interactive way to ensure a rich, effective and satisfying experience.

Custom–No company is exactly like you. That’s why we select one of up to four different thought systems to meet your specific needs and objectives at a price that’s comfortable for you.

Convenience––Livingstone’s IdeaLab is a systematic, interactive process that is easy to use. Face-to-face, online meetings, video or voice conferences, it’s your call.  Choose the platform and schedule that’s right for you.

More-Assured Results–Minimize the risk and maximize your potential for marketing success through original or innovative ideas vetted and developed by discriminating intuition, market information and over a 100 years of collective publishing and creative experience.

IDEATION SERVICES AND DELIVERABLES

Notions–These are general impressions with a minimal foundation. These are great beginning breezes to help get your team’s brainstorming start in general directions you define.  The Notions level service provides the native creativity, intelligence and experience of one of our professional creative thinkers, 1 hour Discovery Meeting, a written list of 30 to 100 creative notions, according to your directions, and 1 hour of consultation for as low as $499.

Ideas–These are either original or innovated ideas according to your specifications with a deep foundation of market research, consumer research, financial modeling and, if necessary, market testing.  Our expert-level thinkers and various thought systems are brought to bear on the challenge to ensure the highest quality result and your total satisfaction.  The Ideas level service price ranges between $3,500 and $20,000 depending on the actual scope of services.

Concepts–We take initial ideas–yours or ours–and apply varous creative processes to develop them into full new product, new service, new brand or communication campaign concepts ready for production. The Concept level price ranges between $2,500 and $12,000.