Social Media Revolution

YouTube

Think Social Media Is a Fad? Think Again! We’d better get ourselves caught up because social networking is here to stay. Arm yourself with statistics from this YouTube video. —Dana Niesluchowski

Be the Brand

CZ Marketing: Brand & Strategy

What Do Today’s Customers Really Want? Insightful interview with Marc Gobe, author of Emotional Branding. What’s different with today’s consumers and how we as publishers need to rethink our approach to branding. —Linda Taylor

Daily Beast Seeks to Publish Faster

New York Times

Cutting the Time to Get Books to Market Getting books to market quickly–now that’s music to my ears. See what Perseus Books Group, with a new imprint called Beast Books, is doing to get paperbacks out on a much shorter schedule than traditional books. —Linda Taylor

American ‘Nones’: More Skeptical Than Anti-Religious

The Christian Post

How Can We Reach the “Nones”? Non-religious Americans, or "Nones" presently make up 15 percent of the total adult U.S. population and the statistic is even higher among young people. They are skeptics, many of them coming from religious homes. What does this mean for us in Christian publishing? How can we reach them? —Linda Taylor

Probing the Minds of Teenage Consumers

AdWeek

What’s Going on in Those Teenage Minds? Newly discovered "Teen Segments," identifying 11 key teen markets based on demographic and psychographic characteristics, meant to help marketers better target direct marketing communications to teens. Do you recognize any of these? —Linda Taylor

Vampire Titles a New Vein in Christian Stores

Christian Retailing

Who could have guessed it? A couple of years ago, few of us would have seen that the next trend following on the heels of Christian Amish fiction would be Christian vampire fiction. If only I could see into the future—but then, no one would have believed me. Hey, I know! How about an Amish vampire? —Linda Taylor

On the Ropes? Robert Darnton’s Case for Books

Publishers Weekly

Books Are Not Dead! Mark Twain declared, "The reports of my death are greatly exaggerated." Well, Robert Darnton says the same is true of books. Reports that books will soon be like the dinosaurs are, well, greatly exaggerated. Good news for us! —Linda Taylor

When You Can’t Just Say No

Publishers Weekly

A Shout-Out to Editors Editing is a job made in heaven for us word lovers. And Beth Wareham’s commentary in Publishers Weekly helps me remember why I love my job. It’s nice not to have to say "no" all the time; I get to just help the writing be better. —Linda Taylor

Exciting Announcement about the NIV Translation

Zondervan

Making a Great Thing Even Better There’s no doubt about the popularity of the NIV. President and CEO Moe Girkins announces an update to the popular version. Also check out the accompanying link, www.NIVBible2011.com —Linda Taylor

John Foxe

Voice of the Martyrs

The Classic Book on Christian Persecution Foxe’s Book of Martyrs has long been the standard for stories of Christian persecution from the beginnings of the church. In 2007, Livingstone helped to update this classic work with stories of recent persecutions. Check out the "Persecution Blog" on the Voice of the Martyrs website and click the link to see the book. —Linda Taylor