Livingstone » Be the Brand

Be the Brand

Posted October 6, 2009

CZ Marketing: Brand & Strategy

What Do Today’s Customers Really Want? Insightful interview with Marc Gobe, author of Emotional Branding. What’s different with today’s consumers and how we as publishers need to rethink our approach to branding. —Linda Taylor

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Posted in IdeaWatch, IdeaWatch Commentary

One Response to “Be the Brand”

Kathryn Spurgeon Says:
October 12th, 2009 at 6:13 pm
Excellent insight into today’s consumer. If applied to writers, then I would say that we need to become more personally available to our readers. Become a real, identifiable, and relatable person, not just an icon or distant image.

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