Time for Book Publishers to Fight Dirty

Chicago Tribune

Fighting Back to Sell the Printed Page How to sell books—take a "page" from the way Kindle is marketing and fight back: "Publishers should tantalize consumers by evoking books’ sensory pleasures: the smell; the feel in your hands; that crisp, appealing crinkle of a turned page and smooth snap of a dust jacket . . ." You had us at "sensory pleasures . . ."