Roald Dahl stories to be on millions of cereal boxes

Roald Dahl stories to be on millions of cereal boxes

That’s One Way to Advertise Who doesn’t remember munching your favorite cereal before school and reading the back of the cereal box? Now children in the UK will find on said box an excerpt of a Roald Dahl book. The publisher hopes this will spark kids’ interest in reading the whole book!

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